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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The function of graphics in on-line advertising
 Nadrchal, Tomáš ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
This bachelor's work describes the basic functions of graphics in advertising and in a company's on-line presentation. The author focuses theoretically on the basic elements of web design, on the psychological impact of shapes and colors on costumer and on the particularity of on-line advertising itself. Great attention is paid to a company's on-line presentation. Subsequently, there is a space provided to the ethical and technological standards of on-line advertising in the bachelor's work, in which is great attention paid to the suitability of graphical formats and optimization of websites. A part of the work is devoted to the psychology of costumer's behavior on the Internet and to the testing methods of user's work with a website. In the practical part of the bachelor's work the author is analyzing selected company's on-line presentations, for which he consecutively creates a list of recommendations for improvement of their Internet campaigns.
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Third party applications within social networking sites and their use in advertising
 Černoch, Michal ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee)
The paper gives an overview of the most important Czech and global social networking sites, description of their functionality and options for their use in advertising. Separately it discusses the topic of third party applications integrated in social networking sites and the use of these applications in marketing presentation of companies and products.
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Effectiveness of mobile advertising
 Strnadová, Marie ; Karlíček, Miroslav (advisor) ; Blažková, Jana (referee)
In the first part mainly the basic information about the types of mobile advertising are mentioned. Important topics such as business models and comparison with other advertising media are giving a conclusion for the theoretical part, which together with case studies from czech and foreign markets gives a solution to the effectiveness of mobile marketing.
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